Meet tbh's Hazelnut Cocoa Spread

tbh <3 Fred Meyer

Love Nutella? So did we — until we found out what was in it... Love Fred Meyer? SO DO WE! Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in half, quit using palm oil, and mixed it all up to make an honestly delicious, better for you snack.
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Jar

Why tbh

Founder

Finally a vegan alternative to Nutella that's actually delicious!

10+ Locations in Washington

Find Us @ Fred Meyer In Washington

We're excited for you to try us in Fred Meyer. Click the link below to find the nearest Fred Meyer in Washington
Find A Store
Test Test

Our fam is spreading the word

WHAT PEOPLE ARE SAYING

I LOVE the packaging. And the product! So thick and delicious. I tasted next to Nutella and tbh is a million times better. Love that it is not too sweet.

— Jessica K., San Francisco, CA

WHAT PEOPLE ARE SAYING

It's my new go to pre gym snack on top of a rice cake.

— Lee S., Vancouver, WA

WHAT PEOPLE ARE SAYING

I've been eating this with an abnormally large spoon. It's so good!

— Cem S., New York, NY

average rating 4.9 out of 5
Based on 690 reviews
  • 5 Stars
    652 Reviews
  • 4 Stars
    30 Reviews
  • 3 Stars
    7 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
99% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by James
Rated 5 out of 5

5 Stars

Delicious

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Reviewed by James
Rated 5 out of 5

5 Stars

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Reviewed by Aiyanah
Rated 5 out of 5

5 Stars

THE SPREAD WAS AMAZING AND DELICIOUS ‼️ DEFINITELY CHOOSING TBH OVER NUTELLA‼️ #NEWFAV

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Reviewed by Joyce
Rated 5 out of 5

5 Stars

Delicious.

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Reviewed by Isaac R.
Verified Buyer
Rated 5 out of 5

Great Stuff

I love tbh spread! The taste is great, not too artificial like some other “sugar free” spreads out there. Tbh does have sugar but not a ton like nutella. And the texture is silky smooth, not chunky like justin’s brand. I also love the protein boost from the pea protein. I would buy it more often if i could, It’s just so expensive 🥲🥲

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Snack TBH

hi, isaac! thanks for your kind words 💛 we totally hear you and we are working on it!