Meet TBH's Hazelnut Cocoa Spread

TBH <3 Fred Meyer

Love Nutella? So did we — until we found out what was in it... Love Fred Meyer? SO DO WE! Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in half, quit using palm oil, and mixed it all up to make an honestly delicious, better for you snack.
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Why TBH

Founder

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crash.

Founder

Finally a vegan alternative to Nutella that's actually delicious!

Founder

This is the first ingredient on the list because we use a ton of these USA-grown rich, nutty nuggets of flavor.

US VS. THEM

How we stack up to the classics

Calories Protein SUGAR Palm Oil Free Vegan
200 cal 6g 10g 👍 👍
200 cal 2g 21g 🚫 🚫
210 cal 3g 12g 🚫 👍
190 cal 3g 18g 👍 🚫
200 cal 4g 8g 🚫 👍

Our Ingredients

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Hazelnuts

This is the first ingredient on the list because we use a ton of these USA-grown rich, nutty nuggets of flavor.

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Pea Protein

With 3x more protein than the standard brands, this plant-based protein takes our spread from good to great.

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Cocoa

Our blend of cocoa powder, liquor and butter is superb for spreadability and dense with outrageously delicious flavor.

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Sunflower Oil

The consistency makes this ideal for a spoon or to spread. And most importantly, it does not result in deforrestation of any kind.

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Our Sweet Mix

A fusion of fiber, organic sugar and monkfruit keep things simply sweet without a rush or crash.

10+ Locations in Oregon

Find Us @ Fred Meyer In Oregon

We're excited for you to try us in Fred Meyer. Click the link below to find the nearest Fred Meyer in Oregon
Find a store
10+ Locations in Washington

Find Us @ Fred Meyer In Washington

We're excited for you to try us in Fred Meyer. Click the link below to find the nearest Fred Meyer in Washington
Find A Store
Test Test

Our fam is spreading the word

WHAT PEOPLE ARE SAYING

I LOVE the packaging. And the product! So thick and delicious. I tasted next to Nutella and TBH is a million times better. Love that it is not too sweet.

— Jessica K., San Francisco, CA

WHAT PEOPLE ARE SAYING

It's my new go to pre gym snack on top of a rice cake.

— Lee S., Vancouver, WA

WHAT PEOPLE ARE SAYING

I've been eating this with an abnormally large spoon. It's so good!

— Cem S., New York, NY

average rating 4.9 out of 5
Based on 540 reviews
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99% of reviewers would recommend this product to a friend
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Review posted
Reviewed by Olga Lydia Walle R.
Verified Buyer
Rated 5 out of 5

Best brand ever!

Honestly, this is the best hazelnut cocoa spread i've taste in my entire life and I don't feel guilty about consuming it because it's more healthy!

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Reviewed by Stacy S.
Verified Buyer
Rated 5 out of 5

Delicious as a spread or from the spoon!

This spread is delicious. It's great on toast but tbh (pun intended) I usually end up eating it straight from the spoon. You can't tell much of a difference between this and "the other one" and I love that this has more protein and no palm oil!

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Reviewed by Rachel M.
Verified Buyer
Rated 5 out of 5

Tastes just like the name brand , without the guilt

This is so so good. I’ve eaten it on pretzel chips . I’ve mixed it with cream cheese (sounds weird but try it). Makes it taste like a hazelnut cheesecake . I may order more as gifts for coworkers. I’ll definitely order more for myself. Yumm

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Reviewed by C M.
Verified Buyer
Rated 5 out of 5

Great Nutella replacement for Vegans!

This is dangerously addictive! I can't stop eating it :D The spread is fantastic and has way more protein than Nutella. I do appreciate that they do not use palm oil and are conscious of their ingredients. I am ordering more just for my vegan friends, because I know they will enjoy it!

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Reviewed by Paula G.
Verified Buyer
Rated 5 out of 5

Amazingly good!

I read a random comment on Twitter from someone that liked TBH on oatmeal. I’d never heard of TBH before, but thought that sounded great to me too. TBH is, in fact, amazingly good on oatmeal. It tastes more like hazelnuts than that more well known brand and I love that it uses healthier and environmentally better ingredients.

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