to be honest,
your toast deserves better.

Your morning will never be the same

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WHAT PEOPLE ARE SAYING

I expected tbh to be good, but not THIS GOOD. Wow. Just Wow.

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

tbh, this has really changed my life. I’m not going to say I’m addicted, but...

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

I’ve been looking for an honest cocoa and hazelnut spread for years. Finally!

— Name Surname, Food Editor

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Your morning will never be the same

Love Nutella? So did we - until we found out what was in it...
Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in.

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US VS. THEM

How we stack up to the classics

Calories 200 cal 200cal
Protein 6g 2g
Sugar 10g 21g
Palm oil free 👍 🚫
Vegan 👍 🚫

Our recipe

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 576 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

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Free shipping on orders over $40 in the contiguous US

QUANTITY

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average rating 4.9 out of 5
Based on 576 reviews
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99% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Moira N.
Verified Buyer
Rated 5 out of 5

I couldn't decide what to say in this review. I was paralyzed by joy

I scooped one small scoop into my mouth. I was stunned by flavor. Transported to my youth in Canada, eating a 1980s Rerrero Roche. Scarfing European chocolate.

I was honestly paralyzed by deliciousness. I got chills on my arms. I could NOT BELIEVE how good it was. How rich. It’s perfect by itself. My family is obsessed. they put it on ice cream and my BF sneaks a spoonful before bed.

THANK YOU for replacing Nutella, which I haven’t eaten in years because of the palm oil anyways.

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Reviewed by Javier S.
Verified Buyer
Rated 4 out of 5

Amazing taste

Love the flavor and texture

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Reviewed by Ming S.
Verified Buyer
Rated 4 out of 5

Better than the leanding brand

I was pleasantly surprised. Good chocolate flavor. The lower amount of sugar is noticeable, but still pleasantly sweet. Our family tends to prefer things less sweet so this was a definite plus. It's not quite as smooth as the leading brand and you can feel a slight amount of grittiness, but no more than say a creamy natural peanut butter that's not completely smooth. I like the extra protein and having more hazelnuts than sugar is a plus. It's very tasty and I definitely prefer this to the other brand.

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Reviewed by Sourav B.
Verified Buyer
Rated 5 out of 5

Very Tasty

Very tasty

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Reviewed by Wyatt H.
Verified Buyer
Rated 5 out of 5

It’s The Best!

Amazing taste and great consistency, loved by the whole family!

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Two jars are better than one

our founder

Meet our Chief Snacking Officer

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You asked! We answered...

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Are your products organic?
Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.
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Are your products non-GMO?
Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).
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Are your products gluten free?
Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).
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Is there soy in your products?
No, and the facility in which we manufacture our products is soy-free!
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How come your product is vegan and says that there may be milk in it?
Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!
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Where do you make the product?
We make TBH right here in the USA!
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Does your product need to be refrigerated?
It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating TBH might be the way to go for you!
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Is there any added sugar in your product?
After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.
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I have a nut allergy - can I eat your product?
The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.
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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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