to be honest,
your toast deserves better.

Your morning will never be the same

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WHAT PEOPLE ARE SAYING

I expected tbh to be good, but not THIS GOOD. Wow. Just Wow.

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

tbh, this has really changed my life. I’m not going to say I’m addicted, but...

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

I’ve been looking for an honest cocoa and hazelnut spread for years. Finally!

— Name Surname, Food Editor

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Your morning will never be the same

Love Nutella? So did we - until we found out what was in it...
Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in.

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US VS. THEM

How we stack up to the classics

Calories 200 cal 200cal
Protein 6g 2g
Sugar 10g 21g
Palm oil free 👍 🚫
Vegan 👍 🚫

Our recipe

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 461 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

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Free shipping on orders over $40 in the contiguous US

QUANTITY

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average rating 4.9 out of 5
Based on 461 reviews
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99% of reviewers would recommend this product to a friend
Customer photos and videos
Review posted
Reviewed by Ian P.
Verified Reviewer
Rated 5 out of 5

The best spread

TBH is the best! I have tried many others but this comes as number one.

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Reviewed by Daxton R.
Verified Reviewer
Rated 5 out of 5

Tbh is amazing!!!

I love Tbh! Its so good and creamy it spreads so easily i eat some every morning and i always have lots of energy for the day tbh helps me concentrate and keeps me full!!! I love tbh💛

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Reviewed by brianne C.
Verified Buyer
Rated 5 out of 5

The BEST!!

My whole house (and now office) is obsessed with this spread. It’s so tasty and doesn’t have the weird plastic/chemical taste of Nutella. We’ve already been through 2 jars and have stocked up so that we’re never without. A slather of it on a Kodiak cake waffle, topped with strawberries is life giving.

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Reviewed by Jane T.
Rated 5 out of 5

LOVE IT

My daughter asked for it for her 15th B-Day(among other things) and LOVES IT. I'm so happy that you provide a yummy and more healthy option. THANK YOU!

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Reviewed by Sophei
Rated 5 out of 5

Great for picky eaters!!

Everyone in the fam loves it even my pickiest eater is in love and asks for it!

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stock up for the planet

Two jars are better than one

our founder

Meet our Chief Snacking Officer

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You asked! We answered...

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Are your products organic?
Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.
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Are your products non-GMO?
Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).
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Are your products gluten free?
Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).
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Is there soy in your products?
No, and the facility in which we manufacture our products is soy-free!
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How come your product is vegan and says that there may be milk in it?
Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!
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Where do you make the product?
We make TBH right here in the USA!
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Does your product need to be refrigerated?
It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating TBH might be the way to go for you!
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Is there any added sugar in your product?
After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.
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I have a nut allergy - can I eat your product?
The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.
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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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