to be honest,
your toast deserves better.

Your morning will never be the same

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WHAT PEOPLE ARE SAYING

I expected tbh to be good, but not THIS GOOD. Wow. Just Wow.

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

tbh, this has really changed my life. I’m not going to say I’m addicted, but...

— Name Surname, Food Editor

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WHAT PEOPLE ARE SAYING

I’ve been looking for an honest cocoa and hazelnut spread for years. Finally!

— Name Surname, Food Editor

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Your morning will never be the same

Love Nutella? So did we - until we found out what was in it...
Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in.

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Why tbh

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50% less sugar

Our first ingredient is hazelnuts because there are more rich, flavorful hazelnuts than any other ingredient!

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Vagan

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crach.

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Radical transparency

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crach.

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No palm oil

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crach.

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2X Hazelnut

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crach.

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3X Protein

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crach.

US VS. THEM

How we stack up to the classics
Calories 200 cal 200cal
Protein 6g 2g
Sugar 10g 21g
Palm oil free 👍 🚫
Vegan 👍 🚫

Our recipe

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Hazelnuts

Our first ingredient is hazelnuts because there are more rich, flavorful hazelnuts than any other ingredient!

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Pea Protein

This plant-based protein takes our spread from good to great, with 3x more protein per serving than the other brands.

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Cocoa

Our blend of cocoa powder, cocoa liquor and cocoa butter makes our spread dense with outrageously delicious flavor.

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Sunflower Oil

We use sunflower oil to sustainably create a smooth consistency - without contributing to deforestation of any kind.

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Our Sweet Mix

A fusion of organic cane sugar and touch of monk fruit keeps things simple and sweet, without a crash.

You will find yourself putting this on everything

Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 661 reviews

Our nostalgic blend is better for you and better for the planet. tbh tastes like hazelnuts, with 50% less sugar and 3x more protein than the leading brand, and it's 100% vegan with zero palm oil. This makes your daily snack more delicious, healthy, and better for our planet.

Let's spread the good stuff: tbh helps you by reducing your daily sugar consumption, increasing your daily protein intake, and commits to taking action on the deforestation caused by palm oil.

 

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

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average rating 4.9 out of 5
Based on 661 reviews
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99% of reviewers would recommend this product to a friend
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Write a Review
Review posted
Reviewed by Isaac R.
Verified Buyer
Rated 5 out of 5

Great Stuff

I love tbh spread! The taste is great, not too artificial like some other “sugar free” spreads out there. Tbh does have sugar but not a ton like nutella. And the texture is silky smooth, not chunky like justin’s brand. I also love the protein boost from the pea protein. I would buy it more often if i could, It’s just so expensive 🥲🥲

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Snack TBH

hi, isaac! thanks for your kind words 💛 we totally hear you and we are working on it!

Review posted
Reviewed by Piper P.
Verified Reviewer
Rated 5 out of 5

tbh

amazing so creamy and really good

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Review posted
Reviewed by America
Verified Reviewer
Rated 5 out of 5

Why do I love TBH? 🌰💛

Where do i start??? I love TBH because first of all it is delicious and healthy!! It is vegan, the packing and product are totally amazing! 🤗 It is a million times more delicious than Nutella and ofc more healthy!! It has 6g protein and no palm oil!! Is just perfect it really us THE GOOD STUFF 💛🌰 And last but ofc mot least is my fav actor brand Noah 💛💕

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Reviewed by M_jy
Verified Reviewer
Rated 5 out of 5

The best

Tbh is so amazing ! It’s good for us and for the planet ! It’s the best hazelnut cocoa spread ever, if I have tbh I am happy ! It’s so good and we can make a lot of different snack with it,… I really love tbh ! Thanks Noah and tbh for this incredible thing ! It will be so nice to have one tbh 💛💛

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Reviewed by Miranda S.
Verified Reviewer
Rated 5 out of 5

Delicious and tasty

Perfect taste

Easy to spread

So much better than anything else

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stock up for the planet

Two jars are better than one

our founder

Meet our Chief Snacking Officer

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You asked! We answered...

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Are your products organic?
Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.
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Are your products non-GMO?
Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).
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Are your products gluten free?
Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).
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Is there soy in your products?
No, and the facility in which we manufacture our products is soy-free!
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How come your product is vegan and says that there may be milk in it?
Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!
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Where do you make the product?
We make tbh right here in the USA!
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Does your product need to be refrigerated?
It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating tbh might be the way to go for you!
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Is there any added sugar in your product?
After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.
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I have a nut allergy - can I eat your product?
The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.
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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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