Meet TBH's Hazelnut Cocoa Spread

to be honest, your toast deserves better.

Love Nutella? So did we — until we found out what was in it... Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in half, quit using palm oil, and mixed it all up to make an honestly delicious, better for you snack.
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Jar

Why TBH

Founder

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crash.

Founder

With 3x more protein than the standard brands, our plant-based pea protein takes our spread from good to great.

Founder

Finally a vegan alternative to Nutella that's actually delicious!

US VS. THEM

How we stack up to the classics

Calories Protein SUGAR Palm Oil Free Vegan
200 cal 6g 10g 👍 👍
200 cal 2g 21g 🚫 🚫
210 cal 3g 12g 🚫 👍
190 cal 3g 18g 👍 🚫
200 cal 4g 8g 🚫 👍
2 Pack or 4 pack = more love for the planet

2 Jars Are Better Than 1

We care about our impact on the environment. To reduce waste and lower our footprint, we only ship our jars in 2 or 4 packs. It’s a win-win for you and the planet.

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Our Ingredients

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Hazelnuts

This is the first ingredient on the list because we use a ton of these USA-grown rich, nutty nuggets of flavor.

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Pea Protein

With 3x more protein than the standard brands, this plant-based protein takes our spread from good to great.

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Cocoa

Our blend of cocoa powder, liquor and butter is superb for spreadability and dense with outrageously delicious flavor.

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Sunflower Oil

The consistency makes this ideal for a spoon or to spread. And most importantly, it does not result in deforrestation of any kind.

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Our Sweet Mix

A fusion of fiber, organic sugar and monkfruit keep things simply sweet without a rush or crash.

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 407 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

QUANTITY

1

average rating 4.9 out of 5
Based on 407 reviews
  • 5 Stars
    383 Reviews
  • 4 Stars
    21 Reviews
  • 3 Stars
    3 Reviews
  • 2 Stars
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    0 Reviews
99% of reviewers would recommend this product to a friend
Review posted
Reviewed by Bishop G.
Verified Buyer
Rated 5 out of 5

You won't regret buying it.

TBH is amazing. It is definitely better than "that" hazelnut spread. You can eat it, or even mix it into a shake. I sometimes even eat it alone. Trust me, you will NOT regret buying it. So if you're looking at this and asking yourself if you should buy it, the answer is, yes, you should buy it!

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Reviewed by Chelsea B.
Verified Reviewer
Rated 5 out of 5

Best stuff ever!

I make peanut butter (or in this case sunflower butter) and TBH sandwiches and these are amazing! I love the consistency of TBH so much better than the other spread I was using ;-) The flavor is out of this world! TBH is the only chocolate spread I use now. 😁

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Reviewed by Bryony W.
Verified Reviewer
Rated 5 out of 5

really nice

i love this it’s really nice and has a good flavour

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Reviewed by Tracey G.
Verified Buyer
Rated 5 out of 5

Love Love Love

I've tried to make my own hazelnut spread because I didn't want the bad oils and so much sugar. tbh is so good, my 10 yr old son even eats it! This is a new stable in my house.

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Reviewed by Shannon G.
Verified Buyer
Rated 4 out of 5

Trying to stay low sugar is hard!

This is such a nice treat to have! Not as smooth as Nutella and no sugary punch so don’t expect it to be just like Nutella. BUT it stands alone as a wonderful spread.

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Test Test

Our fam is spreading the word

WHAT PEOPLE ARE SAYING

“As a previous addicted Nut***A eater, this is the closest vegan version I’ve ever tried!”

— Jessica K., San Francisco, CA

WHAT PEOPLE ARE SAYING

“My teen daughter asked for this nutella alternative by name. ½ the sugar and all the taste, finally a snack I feel good about stocking the cabinet with.”

— Carol, Vancouver, WA

WHAT PEOPLE ARE SAYING

“Absolutely delicious. I've been vegan for 15 years and I used to enjoy Nutella. This tastes even better than I remember Nutella being.”

— Cem S., New York, NY

You Asked! We Answered...

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Are your products organic?

Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.

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Are your products non-GMO?

Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).

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Are your products gluten free?

Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).

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Is there soy in your products?

No, and the facility in which we manufacture our products is soy-free!

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How come your product is vegan and says that there may be milk in it?

Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!

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Where do you make the product?

We make TBH right here in the USA!

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Does your product need to be refrigerated?

It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating TBH might be the way to go for you!

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Is there any added sugar in your product?

After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.

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I have a nut allergy - can I eat your product?

The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.

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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
Skip to product information

Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 407 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

QUANTITY

1

OUR FOUNDER

Meet our Chief Snacking Officer

Noah Schnapp sign
Our PLANET

Better for you, better for the planet

Welcome to guilt free snacking. We kicked palm oil to the curb but that wasn’t enough. We're planting 20 times the fibers we use for every order, working to give back what’s been taken away. Every spoonful helps!