Meet tbh's Hazelnut Cocoa Spread

to be honest, your toast deserves better.

Love Nutella? So did we — until we found out what was in it... Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in half, quit using palm oil, and mixed it all up to make an honestly delicious, better for you snack.
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Jar

Why tbh

Founder

With 3x more protein than the standard brands, our plant-based pea protein takes our spread from good to great.

US VS. THEM

How we stack up to the classics

Calories Protein SUGAR Palm Oil Free Vegan
200 cal 6g 10g 👍 👍
200 cal 2g 21g 🚫 🚫
210 cal 3g 12g 🚫 👍
190 cal 3g 18g 👍 🚫
200 cal 4g 8g 🚫 👍
2 Pack or 4 pack = more love for the planet

2 Jars Are Better Than 1

We care about our impact on the environment. To reduce waste and lower our footprint, we only ship our jars in 2 or 4 packs. It’s a win-win for you and the planet.

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Our Ingredients

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Hazelnuts

Our first ingredient is hazelnuts because there are more rich, flavorful hazelnuts than any other ingredient!

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Pea Protein

This plant-based protein takes our spread from good to great, with 3x more protein per serving than the other brands.

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Cocoa

Our blend of cocoa powder, cocoa liquor and cocoa butter makes our spread dense with outrageously delicious flavor.

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Sunflower Oil

We use sunflower oil to sustainably create a smooth consistency - without contributing to deforestation of any kind.

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Our Sweet Mix

A fusion of organic cane sugar and touch of monk fruit keeps things simple and sweet, without a crash.

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 661 reviews

Our nostalgic blend is better for you and better for the planet. tbh tastes like hazelnuts, with 50% less sugar and 3x more protein than the leading brand, and it's 100% vegan with zero palm oil. This makes your daily snack more delicious, healthy, and better for our planet.

Let's spread the good stuff: tbh helps you by reducing your daily sugar consumption, increasing your daily protein intake, and commits to taking action on the deforestation caused by palm oil.

 

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

1

average rating 4.9 out of 5
Based on 661 reviews
  • 5 Stars
    625 Reviews
  • 4 Stars
    30 Reviews
  • 3 Stars
    6 Reviews
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99% of reviewers would recommend this product to a friend
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Write a Review
Review posted
Reviewed by Isaac R.
Verified Buyer
Rated 5 out of 5

Great Stuff

I love tbh spread! The taste is great, not too artificial like some other “sugar free” spreads out there. Tbh does have sugar but not a ton like nutella. And the texture is silky smooth, not chunky like justin’s brand. I also love the protein boost from the pea protein. I would buy it more often if i could, It’s just so expensive 🥲🥲

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Snack TBH

hi, isaac! thanks for your kind words 💛 we totally hear you and we are working on it!

Review posted
Reviewed by Piper P.
Verified Reviewer
Rated 5 out of 5

tbh

amazing so creamy and really good

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Review posted
Reviewed by America
Verified Reviewer
Rated 5 out of 5

Why do I love TBH? 🌰💛

Where do i start??? I love TBH because first of all it is delicious and healthy!! It is vegan, the packing and product are totally amazing! 🤗 It is a million times more delicious than Nutella and ofc more healthy!! It has 6g protein and no palm oil!! Is just perfect it really us THE GOOD STUFF 💛🌰 And last but ofc mot least is my fav actor brand Noah 💛💕

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Reviewed by M_jy
Verified Reviewer
Rated 5 out of 5

The best

Tbh is so amazing ! It’s good for us and for the planet ! It’s the best hazelnut cocoa spread ever, if I have tbh I am happy ! It’s so good and we can make a lot of different snack with it,… I really love tbh ! Thanks Noah and tbh for this incredible thing ! It will be so nice to have one tbh 💛💛

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Reviewed by Miranda S.
Verified Reviewer
Rated 5 out of 5

Delicious and tasty

Perfect taste

Easy to spread

So much better than anything else

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Test Test

Our fam is spreading the word

WHAT PEOPLE ARE SAYING

“As a previous addicted Nut***A eater, this is the closest vegan version I’ve ever tried!”

— Jessica K., San Francisco, CA

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WHAT PEOPLE ARE SAYING

“My teen daughter asked for this nutella alternative by name. ½ the sugar and all the taste, finally a snack I feel good about stocking the cabinet with.”

— Carol, Vancouver, WA

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WHAT PEOPLE ARE SAYING

“Absolutely delicious. I've been vegan for 15 years and I used to enjoy Nutella. This tastes even better than I remember Nutella being.”

— Cem S., New York, NY

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You Asked! We Answered...

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Are your products organic?

Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.

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Are your products non-GMO?

Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).

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Are your products gluten free?

Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).

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Is there soy in your products?

No, and the facility in which we manufacture our products is soy-free!

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How come your product is vegan and says that there may be milk in it?

Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!

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Where do you make the product?

We make tbh right here in the USA!

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Does your product need to be refrigerated?

It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating tbh might be the way to go for you!

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Is there any added sugar in your product?

After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.

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I have a nut allergy - can I eat your product?

The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.

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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
Read more

Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 661 reviews

Our nostalgic blend is better for you and better for the planet. tbh tastes like hazelnuts, with 50% less sugar and 3x more protein than the leading brand, and it's 100% vegan with zero palm oil. This makes your daily snack more delicious, healthy, and better for our planet.

Let's spread the good stuff: tbh helps you by reducing your daily sugar consumption, increasing your daily protein intake, and commits to taking action on the deforestation caused by palm oil.

 

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

1

OUR FOUNDER

Meet our Chief Snacking Officer

Noah Schnapp sign
Our PLANET

Better for you, better for the planet

Welcome to guilt free snacking. We kicked palm oil to the curb but that wasn’t enough. We're planting 20 times the fibers we use for every order, working to give back what’s been taken away. Every spoonful helps!