Meet TBH's Hazelnut Cocoa Spread

to be honest, your toast deserves better.

Love Nutella? So did we — until we found out what was in it... Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in half, quit using palm oil, and mixed it all up to make an honestly delicious, better for you snack.
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Jar

Why TBH

Founder

We use a fusion of fiber, organic sugar and monkfruit to keep things simply sweet without a rush or crash.

Founder

With 3x more protein than the standard brands, our plant-based pea protein takes our spread from good to great.

Founder

Finally a vegan alternative to Nutella that's actually delicious!

US VS. THEM

How we stack up to the classics

Calories Protein SUGAR Palm Oil Free Vegan
200 cal 6g 10g 👍 👍
200 cal 2g 21g 🚫 🚫
210 cal 3g 12g 🚫 👍
190 cal 3g 18g 👍 🚫
200 cal 4g 8g 🚫 👍
2 Pack or 4 pack = more love for the planet

2 Jars Are Better Than 1

We care about our impact on the environment. To reduce waste and lower our footprint, we only ship our jars in 2 or 4 packs. It’s a win-win for you and the planet.

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Our Ingredients

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Hazelnuts

This is the first ingredient on the list because we use a ton of these USA-grown rich, nutty nuggets of flavor.

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Pea Protein

With 3x more protein than the standard brands, this plant-based protein takes our spread from good to great.

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Cocoa

Our blend of cocoa powder, liquor and butter is superb for spreadability and dense with outrageously delicious flavor.

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Sunflower Oil

The consistency makes this ideal for a spoon or to spread. And most importantly, it does not result in deforrestation of any kind.

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Our Sweet Mix

A fusion of fiber, organic sugar and monkfruit keep things simply sweet without a rush or crash.

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 576 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

1

average rating 4.9 out of 5
Based on 576 reviews
  • 5 Stars
    543 Reviews
  • 4 Stars
    28 Reviews
  • 3 Stars
    5 Reviews
  • 2 Stars
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99% of reviewers would recommend this product to a friend
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Review posted
Reviewed by Moira N.
Verified Buyer
Rated 5 out of 5

I couldn't decide what to say in this review. I was paralyzed by joy

I scooped one small scoop into my mouth. I was stunned by flavor. Transported to my youth in Canada, eating a 1980s Rerrero Roche. Scarfing European chocolate.

I was honestly paralyzed by deliciousness. I got chills on my arms. I could NOT BELIEVE how good it was. How rich. It’s perfect by itself. My family is obsessed. they put it on ice cream and my BF sneaks a spoonful before bed.

THANK YOU for replacing Nutella, which I haven’t eaten in years because of the palm oil anyways.

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Reviewed by Javier S.
Verified Buyer
Rated 4 out of 5

Amazing taste

Love the flavor and texture

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Reviewed by Ming S.
Verified Buyer
Rated 4 out of 5

Better than the leanding brand

I was pleasantly surprised. Good chocolate flavor. The lower amount of sugar is noticeable, but still pleasantly sweet. Our family tends to prefer things less sweet so this was a definite plus. It's not quite as smooth as the leading brand and you can feel a slight amount of grittiness, but no more than say a creamy natural peanut butter that's not completely smooth. I like the extra protein and having more hazelnuts than sugar is a plus. It's very tasty and I definitely prefer this to the other brand.

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Reviewed by Sourav B.
Verified Buyer
Rated 5 out of 5

Very Tasty

Very tasty

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Reviewed by Wyatt H.
Verified Buyer
Rated 5 out of 5

It’s The Best!

Amazing taste and great consistency, loved by the whole family!

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Test Test

Our fam is spreading the word

WHAT PEOPLE ARE SAYING

“As a previous addicted Nut***A eater, this is the closest vegan version I’ve ever tried!”

— Jessica K., San Francisco, CA

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WHAT PEOPLE ARE SAYING

“My teen daughter asked for this nutella alternative by name. ½ the sugar and all the taste, finally a snack I feel good about stocking the cabinet with.”

— Carol, Vancouver, WA

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WHAT PEOPLE ARE SAYING

“Absolutely delicious. I've been vegan for 15 years and I used to enjoy Nutella. This tastes even better than I remember Nutella being.”

— Cem S., New York, NY

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You Asked! We Answered...

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Are your products organic?

Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.

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Are your products non-GMO?

Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).

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Are your products gluten free?

Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).

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Is there soy in your products?

No, and the facility in which we manufacture our products is soy-free!

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How come your product is vegan and says that there may be milk in it?

Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!

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Where do you make the product?

We make TBH right here in the USA!

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Does your product need to be refrigerated?

It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating TBH might be the way to go for you!

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Is there any added sugar in your product?

After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.

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I have a nut allergy - can I eat your product?

The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.

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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 576 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

1

OUR FOUNDER

Meet our Chief Snacking Officer

Noah Schnapp sign
Our PLANET

Better for you, better for the planet

Welcome to guilt free snacking. We kicked palm oil to the curb but that wasn’t enough. We're planting 20 times the fibers we use for every order, working to give back what’s been taken away. Every spoonful helps!