to be honest,
it's time for a better hazelnut spread.

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WHAT PEOPLE ARE SAYING

“As a previous addicted Nut***A eater, this is the closest vegan version I’ve ever tried!”

— Adrian Grenier, Actor

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WHAT PEOPLE ARE SAYING

“My teen daughter asked for this nutella alternative by name. ½ the sugar and all the taste, finally a snack I feel good about stocking the cabinet with.”

— Eric Skae, CEO of Carbone Fine Foods

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WHAT PEOPLE ARE SAYING

“Absolutely delicious. I've been vegan for 15 years and I used to enjoy Nutella. This tastes even better than I remember Nutella being.”

— Bá Minuzzi, Venture Capitalist

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Your morning will never be the same

Love Nutella? So did we - until we found out what was in it...
Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in.

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US VS. THEM

How we stack up to the classics

Protein 6g 2g
Sugar 10g 21g
Palm oil free 👍 🚫
Vegan 👍 🚫

Our recipe

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 540 reviews

Our decadent blend is better in every way. 

Great taste was a must—but we didn't stop there. We decided to use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet) and mixed it all up for optimum snackability.

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

QUANTITY

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average rating 4.9 out of 5
Based on 540 reviews
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99% of reviewers would recommend this product to a friend
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Review posted
Reviewed by Olga Lydia Walle R.
Verified Buyer
Rated 5 out of 5

Best brand ever!

Honestly, this is the best hazelnut cocoa spread i've taste in my entire life and I don't feel guilty about consuming it because it's more healthy!

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Reviewed by Stacy S.
Verified Buyer
Rated 5 out of 5

Delicious as a spread or from the spoon!

This spread is delicious. It's great on toast but tbh (pun intended) I usually end up eating it straight from the spoon. You can't tell much of a difference between this and "the other one" and I love that this has more protein and no palm oil!

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Reviewed by Rachel M.
Verified Buyer
Rated 5 out of 5

Tastes just like the name brand , without the guilt

This is so so good. I’ve eaten it on pretzel chips . I’ve mixed it with cream cheese (sounds weird but try it). Makes it taste like a hazelnut cheesecake . I may order more as gifts for coworkers. I’ll definitely order more for myself. Yumm

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Reviewed by C M.
Verified Buyer
Rated 5 out of 5

Great Nutella replacement for Vegans!

This is dangerously addictive! I can't stop eating it :D The spread is fantastic and has way more protein than Nutella. I do appreciate that they do not use palm oil and are conscious of their ingredients. I am ordering more just for my vegan friends, because I know they will enjoy it!

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Reviewed by Paula G.
Verified Buyer
Rated 5 out of 5

Amazingly good!

I read a random comment on Twitter from someone that liked TBH on oatmeal. I’d never heard of TBH before, but thought that sounded great to me too. TBH is, in fact, amazingly good on oatmeal. It tastes more like hazelnuts than that more well known brand and I love that it uses healthier and environmentally better ingredients.

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stock up for the planet

Two jars are better than one

our founder

Meet our Chief Snacking Officer

Noah Schnapp sign

You asked! We answered...

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Are your products organic?
Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.
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Are your products non-GMO?
Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).
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Are your products gluten free?
Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).
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Is there soy in your products?
No, and the facility in which we manufacture our products is soy-free!
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How come your product is vegan and says that there may be milk in it?
Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!
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Where do you make the product?
We make TBH right here in the USA!
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Does your product need to be refrigerated?
It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating TBH might be the way to go for you!
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Is there any added sugar in your product?
After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.
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I have a nut allergy - can I eat your product?
The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.
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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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