to be honest,
it's time for a better hazelnut spread.

Shop tbh Spread
WHAT PEOPLE ARE SAYING

“As a previous addicted Nut***A eater, this is the closest vegan version I’ve ever tried!”

— Adrian Grenier, Actor

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WHAT PEOPLE ARE SAYING

“My teen daughter asked for this nutella alternative by name. ½ the sugar and all the taste, finally a snack I feel good about stocking the cabinet with.”

— Eric Skae, CEO of Carbone Fine Foods

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WHAT PEOPLE ARE SAYING

“Absolutely delicious. I've been vegan for 15 years and I used to enjoy Nutella. This tastes even better than I remember Nutella being.”

— Bá Minuzzi, Venture Capitalist

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Your morning will never be the same

Love Nutella? So did we - until we found out what was in it...
Our decadent blend is better in every way. We use enough hazelnuts to make it the main ingredient, cut the sugar in.

Shop now
US VS. THEM

How we stack up to the classics

Protein 6g 2g
Sugar 10g 21g
Palm oil free 👍 🚫
Vegan 👍 🚫

Our recipe

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Hazelnut Cocoa Spread

Rated 4.9 out of 5
Based on 690 reviews

Our nostalgic blend is better for you and better for the planet. tbh tastes like hazelnuts, with 50% less sugar and 3x more protein than the leading brand, and it's 100% vegan with zero palm oil. This makes your daily snack more delicious, healthy, and better for our planet.

Let's spread the good stuff: tbh helps you by reducing your daily sugar consumption, increasing your daily protein intake, and commits to taking action on the deforestation caused by palm oil.

 

No commitment, cancel anytime

Free shipping on orders over $40 in the contiguous US

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average rating 4.9 out of 5
Based on 690 reviews
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99% of reviewers would recommend this product to a friend
Customer photos and videos
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Reviewed by James
Rated 5 out of 5

5 Stars

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Reviewed by James
Rated 5 out of 5

5 Stars

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Reviewed by Aiyanah
Rated 5 out of 5

5 Stars

THE SPREAD WAS AMAZING AND DELICIOUS ‼️ DEFINITELY CHOOSING TBH OVER NUTELLA‼️ #NEWFAV

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Reviewed by Joyce
Rated 5 out of 5

5 Stars

Delicious.

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Reviewed by Isaac R.
Verified Buyer
Rated 5 out of 5

Great Stuff

I love tbh spread! The taste is great, not too artificial like some other “sugar free” spreads out there. Tbh does have sugar but not a ton like nutella. And the texture is silky smooth, not chunky like justin’s brand. I also love the protein boost from the pea protein. I would buy it more often if i could, It’s just so expensive 🥲🥲

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Snack TBH

hi, isaac! thanks for your kind words 💛 we totally hear you and we are working on it!

stock up for the planet

Two jars are better than one

our founder

Meet our Chief Snacking Officer

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You asked! We answered...

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Are your products organic?
Two of our main ingredients are organic: organic cane sugar and organic cocoa powder. Our objective over time is to offer products that are organic. Since we are the new kid on the snack block, we decided to launch by prioritising some ingredients that would improve taste while keeping our price reasonable.
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Are your products non-GMO?
Yes! We’re currently working on our non-GMO verification (to get that fancy official stamp on our jar).
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Are your products gluten free?
Yes! We’re currently working on our Gluten-Free verification as well (another stamp you can plan to see on our jar in the near future).
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Is there soy in your products?
No, and the facility in which we manufacture our products is soy-free!
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How come your product is vegan and says that there may be milk in it?
Our ingredients are all vegan. However, our manufacturer also produces some products that contain milk. While they thoroughly clean their facilities in between each run, we always aim to be transparent so you can make informed decisions that are right for you!
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Where do you make the product?
We make tbh right here in the USA!
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Does your product need to be refrigerated?
It’s not necessary since our product is made to be kept at room temperature, ideally anywhere in between 61°F and 68°F (16°C and 20°C). We also recommend storing it in a dry place, away from direct sunlight. That being said, if you do prefer a harder consistency, refrigerating tbh might be the way to go for you!
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Is there any added sugar in your product?
After countless iterations of our product we settled on a spread with 10g of sugar per serving, compared to 21g in the market leading brand.
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I have a nut allergy - can I eat your product?
The only nut our product contains is hazelnut. Our manufacturer however does produce products with other nuts, and although they have very strict cleaning protocols, we do not recommend you take the risk if you know that your allergy is severe.
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Where do you ship?
We ship throughout the contiguous United States. While we currently don't ship to Alaska, Hawaii, Puerto Rico, or internationally, we are working on it! Want us to ship to your location? Let us know here!
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